Clifton has decades of experience in marketing communications, research and education focused on the built environment. He was the Marketing Communications Manager for Soraa, an innovative LED startup company founded by Shuji Nakamura, 2014 Nobel laureate in physics for his work on inventing the LED, and had a key role in the launch of the company in 2012. Before Soraa he was the VP of Business Development for Integral Group, a leading deep green engineering firm based in Oakland, CA.
He is Chair of the Emerging Professionals committee for the San Francisco Section of IES, and is on the Lighting Quality committee for the International Association of Lighting Designers. He is also a founder of LightPlace Advisors, a consultancy that works with public agencies and private owners to accelerate the transformation of public space currently underway with new lighting and smart city technology